Archive for September, 2010

September 14, 2010

le truc Now Open!

le truc is finally open for business! Our grand opening at Eat Real went as well as we could have hoped – even with the bus still painted yellow. The turnout at the festival was huge, it was great to see so many Bay Area residents showing up in support of street food. We were lucky to get a great spot at the event and sold close to 1,000 meals in 2 days.

We have also been participating in Matt Cohen’s Off The Grid events. These weekly street truck and cart events draw thousands of people to the Upper Haight and Fort Mason while providing a great opportunity for venders to proove that restaurant quality food can in fact come from a street truck kitchen. The word is out and people are flocking to see what’s next.

A new era of street food has begun. Come visit us this Thursday and Friday at Off The Grid to see for yourself – if you want the full experience come sample our five course chef’s menu in le truc’s private dining room. Visit our Facebook page for booking information. We hope to see all of you there!