Archive for July, 2010

July 27, 2010

The stainless steel wings!

The mulititalented “jeweler at large” gary anthony, my high school roommate and known most recently for his stunning beach glass pieces, will be fabricating the stainless steel wings for our side emblems (yes, this will be more than a 2D biz-card graphic: we will have these mounted on the side of the bus!)

July 20, 2010

Street food made simple with twitter!

San Francisco street food can be made simple with twitter. If your feeling hungry just log into twitter and check out the location of your favorite street food vendor.  Eat Le Truc is on twitter follow us @eatletruc, you will be able to find our location and specials all on twitter. If you are a street food fan here is an article with some more information on street food vendors on twitter –

Hope you enjoy! See you at Le Truc in August!

July 14, 2010

School Lunch Programs Must Be Reformed! (posted by Blake Tally)

Do you remember what you were served for lunch in elementary school? I do, and it did not include potato pearls!  It is a shame that children, most of whom already struggle to find responsible role models, have to look up to a lunch lady (most likely the only “chef” they know) that reheats potato like substances and calls them nutritious.  What type of example does that set for children?

I know that I have abused le truc’s mission statement by repeating it every time I blog – you cannot live a healthy lifestyle without having access to healthy food at a price you can afford.  Jamie Oliver is on to something and I know that it is going to take more than a reality show to change the tide.  I recently read an article that broke down the current food budgets allocated to most school lunch programs – $1.63 per child per day!  I will give anyone reading this blog a lifetime supply of free food at le truc if you can bring me a healthy lunch supporting the five basic food groups for this price.

This fight starts at home by helping parents to become better role models to their children – serve vegetables at dinner, include their children when they go grocery shopping (teach them why items on the their list are included in the five basic food groups), identify harmful products and explain why they are bad and last but not least be a good example by exercising portion control and eating well balanced meals – anyone remember the clean plate club?  Child obesity is a huge problem in the United States and is something we need to correct as many adult health problems like congestive heart failure, breast cancer and pulmonary embolism occur due to poor eating habits.

Hugh and I understand the importance of this issue and want to help fight the good fight.  Please join us by going to your children’s school district and asking them what they plan to do about this problem.  With budget cuts looming it is only a matter of time before we see physical education programs disappear, if they have not already, taking away one of the best avenues for educating elementary school children about the importance of daily exercise and healthy eating.  Stand up to your school board and demand that they become accountable for solving these problems.  Please read the following article and sign Jamie Oliver’s petition to help do your part.

July 9, 2010

Second Annual Eat Real Street Food Festival in Oakland, CA!

Attention Bay Area Foodies – check-out the following article for more information on the Eat Real Street Food Festival.  le truc wants to thank the dedicated team at Eat Real for putting together such an important event!  Creating sustainable healthy food choices is the wave of the future and le truc’s mission!  You can’t live a healthy lifestyle without access to affordable healthy food choices.

July 8, 2010

Le Truc’s Construction in Full Swing! (posted by Blake Tally)

le truc construction is in full swing!  Hugh and I spent the first part of this week working hand-in-hand with our manufacturer, Armenco, down in LA.  Armenco is one of the premier custom truck builders on the West Coast and we are confident that the truck is going to look amazing when completed.  Imagine our grand opening at the Eat Real Street Food Festival – 34 box van taco trucks with our beautiful bus looming over them.  Which food truck would entice you more?

Armenco is currently installing the sub-frame to support all of the kitchen equipment.  The interior skeleton, built out of steel tube, is required as the exterior skin of the truck is not designed to sustain the weight that we are adding to the frame.  This is a time consuming project but they are making great strides and hope to be able to start installing the steam table, refrigerators, fryer and griddle early next week.  Royal Range is supplying the equipment and through a partnership with Hugh have designed a professional grade series that is specifically designed for street food trucks – an industry first.

We also met with Albert Lara, one of LA’s premier custom interior installers, who showed us leather samples and a few mock-ups of what the interior will look like.  The finish out in our truck is going to be a mixture of wood and leather with flame-treated copper walls and brass accents.  le truc will be different than any other vehicle currently operating in our industry as we have interior seating to promote our customers’ ability to interact personally with our executive chef in a beautifully designed space.

We also met with our lead programmer, Jonathan Ibera, regarding our customer facing POS system.  The system that we are creating will allow our customers to quickly and efficiently order from either a touch-screen mounted to the side of the truck or from their mobile phones or personal computer.  This system will allow us to access neighboring consumers without having to move the vehicle to a new location.  The touch screen design, spearheaded by graphic design guru Bryan Pape of Red 11 Designs, is progressing quickly towards a finished product and looks amazing.

Stay tuned for more blog posts.  We look forward to seeing all of you at our Grand Opening August 27th-29th at Oakland’s Eat Real Street Food Festival!




July 2, 2010

Eat Le Truc Custom Car Guru Rick Creese (posted by Chef Hugh)

Eat Le Truc Custom car guru Rick Creese, who personally built the two grand torino
“jumpers” for the movie” Starsky and Hutch” not to mention dozens of other show / movie cars (see, is overseeing the facelift of le truc (compare before / after pics). Lucky to have these guys on the job!!!